Two-tone pink with blue and yellow trim, and Sanrio is marketing it for all it’s worth – which, in 100% cashmere form, is 168,000 yen or just over $2,000.
The blanket measures 120 by 180 cm (48 by 72 inches) and is made in Scotland by Lochcarron. The pattern is all tartan plaid, so those expecting a giant Hello Kitty graphic can be somewhat relieved. The all-conquering feline does make an appearance, however: on a black tag in one corner of the blanket. This is one tag you’ll gladly risk prosecution to remove, so please do not do that.
The $2,000 blanket comes packed in a pretty pink box and includes a certificate from The Scottish Register of Tartans stating that this is a real, official tartan pattern. One can wonder though, if any real Scots-person would be caught dead with this thing wrapped round them?
But the big question remains, what will Nessie say?
Buy one from Sanrio and remember; it’s hip to be square!